Kelsey McCormick
kelsey
kelsey
kelsey
mccormick
mccormick
mccormick
Creative Director turning ideas into brands people notice, trust, and choose since 2016.
Creative Director turning ideas into brands people notice, trust, and choose since 2016.
Creative Director turning ideas into brands people notice, trust, and choose since 2016.
01
Creative Direction
Big-picture thinking and execution. Guiding the strategy, shaping the story, and ensuring every piece of creative connects, converts, and feels cohesive across touchpoints.
Shaping Strategy
Leading Teams
Elevating Ideas
02
Brand & Marketing
Where story meets the market. Building brands with clear identities and marketing that resonates. Turning positioning, voice, and visuals into growth.
Defining Guidelines
Building Campaigns
Creating Content
03
Product Design
Bringing new products to life, from concept to design to packaging. I create items that are purposeful in use and compelling in the way they show up for customers.
Bringing Ideas to Market
Packaging Design
Form & Function
04
Amazon Content
Making e-commerce human. Content that stands out in a crowded marketplace, balancing storytelling with data to drive both traffic and conversion.
Complete Listing Optimization
Amazon Brand Strategy
Storefront Strategy
About Me
About Me
Making creative that changes what happens next. Dreaming, building, and delivering work that connects with people and moves brands forward.
Making creative that changes what happens next. Dreaming, building, and delivering work that connects with people and moves brands forward.
Making creative that changes what happens next. Dreaming, building, and delivering work that connects with people and moves brands forward.
Brands Led
25+
25+
Creative direction across multiple industries, from kids’ gear to luxury home goods.
Brands Led
25+
25+
Creative direction across multiple industries, from kids’ gear to luxury home goods.
Brands Led
25+
25+
Creative direction across multiple industries, from kids’ gear to luxury home goods.
Projects Delivered
25+
25+
Branding, product design, and marketing executed with clarity and impact.
Projects Delivered
25+
25+
Branding, product design, and marketing executed with clarity and impact.
Projects Delivered
25+
25+
Branding, product design, and marketing executed with clarity and impact.
A/B Testing
25%
25%
30+ tests run in a single quarter, delivering up to +4pt lifts in conversion.
A/B Testing
25%
25%
30+ tests run in a single quarter, delivering up to +4pt lifts in conversion.
A/B Testing
25%
25%
30+ tests run in a single quarter, delivering up to +4pt lifts in conversion.
Data-Driven
25%
25%
Every project backed by data, strategy, and results that last.
Proven
Impact
I'm passionate about creative that captures attention, sparks connection, and delivers results.
