KELSEY
work.
creative systems.
01
A/B Testing Program
I created a scalable testing program that aligned creative, analytics, and leadership around one goal: smarter design through data. Within one quarter, it was running across 40 brands and driving double-digit growth.
02
Scaling 50+ Launches at Startup Speed
When dozens of brands and hundreds of requests collided, I built the systems to keep creativity moving. Over fifty product launches, thirty ongoing tests, and three hundred projects later, the team was operating faster, smarter, and with measurable results.
03
Proving 3D Models Drive Sales
I launched a 3D pilot that brought products to life and proved innovation could perform. Within two weeks, conversion climbed 19 percent and the program scaled across multiple brands.
about
LET'S
the background.
For the past ten years, I’ve helped build and scale brands that people actually connect with. From outdoor to lifestyle to consumer goods, I’ve led creative teams, built systems, and kept storytelling at the heart of every decision.
When I’m not behind a screen, I’m probably outside with my pup, coffee or book in hand, thinking about how design makes everyday a little more meaningful.
