My Story
My Story
My Story
I’ve always been curious about people, from anthropology and sociology to the ways culture and belief systems shape how we see the world. That curiosity taught me to see individuality as something beautiful, and it’s what pulled me into design: figuring out what makes people stop, notice, and connect with a brand.
My career began with photography, starting with portraits and product shots, and quickly grew into SEO, web design, product development and branding. I helped launch Lone Cone with incredible marketing mentors, building it into a brand that scaled quickly and opened the door to new opportunities. From that success, we expanded into an agency supporting outdoor gear brands, where I began my path in creative leadership.
I’m an analytical creative, part type A and part type B, able to toggle between structure and big-picture thinking. I push back against the idea that creative is an afterthought, especially in e-commerce, where photos, brand voice, and even color schemes can change how people feel about a product. For me, creative is proof that design matters and drives results.
Curious about where creative can take us? So am I.
Uncovering the why behind the work. Creating design that captures attention, holds it, and drives brands forward.
Let's Connect
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I’ve always been curious about people, from anthropology and sociology to the ways culture and belief systems shape how we see the world. That curiosity taught me to see individuality as something beautiful, and it’s what pulled me into design: figuring out what makes people stop, notice, and connect with a brand.
My career began with photography, starting with portraits and product shots, and quickly grew into SEO, web design, product development and branding. I helped launch Lone Cone with incredible marketing mentors, building it into a brand that scaled quickly and opened the door to new opportunities. From that success, we expanded into an agency supporting outdoor gear brands, where I began my path in creative leadership.
I’m an analytical creative, part type A and part type B, able to toggle between structure and big-picture thinking. I push back against the idea that creative is an afterthought, especially in e-commerce, where photos, brand voice, and even color schemes can change how people feel about a product. For me, creative is proof that design matters and drives results.
Curious about where creative can take us? So am I.
I’ve always been curious about people, from anthropology and sociology to the ways culture and belief systems shape how we see the world. That curiosity taught me to see individuality as something beautiful, and it’s what pulled me into design: figuring out what makes people stop, notice, and connect with a brand.
My career began with photography, starting with portraits and product shots, and quickly grew into SEO, web design, product development and branding. I helped launch Lone Cone with incredible marketing mentors, building it into a brand that scaled quickly and opened the door to new opportunities. From that success, we expanded into an agency supporting outdoor gear brands, where I began my path in creative leadership.
I’m an analytical creative, part type A and part type B, able to toggle between structure and big-picture thinking. I push back against the idea that creative is an afterthought, especially in e-commerce, where photos, brand voice, and even color schemes can change how people feel about a product. For me, creative is proof that design matters and drives results.
Curious about where creative can take us? So am I.
Brand
Philosophy
A brand is not a logo or a tagline. It’s a living story, built from every detail, that makes people feel something real. Consistency makes it believable. Story makes it unforgettable.
A brand is not a logo or a tagline. It’s a living story, built from every detail, that makes people feel something real. Consistency makes it believable. Story makes it unforgettable.
My Journey
My Journey
My Journey
Creative Director
The Ambr Group | July 2023 - Present
Lead creative strategy for 40+ consumer brands, collaborating with designers, copywriters, Brand Managers, suppliers, and cross-functional partners in supply
chain and inventory planning.Build scalable processes that balance speed, quality, and collaboration, resulting in 50+ product launches and multiple brands evolving into category leaders on Amazon.
Drive measurable lifts in conversion through 30+ A/B tests in Q2, delivering up to four-point CVR gains and significant organic sales growth.
Creative Director
The Ambr Group | July 2023 - Present
Lead creative strategy for 40+ consumer brands, collaborating with designers, copywriters, Brand Managers, suppliers, and cross-functional partners in supply
chain and inventory planning.Build scalable processes that balance speed, quality, and collaboration, resulting in 50+ product launches and multiple brands evolving into category leaders on Amazon.
Drive measurable lifts in conversion through 30+ A/B tests in Q2, delivering up to four-point CVR gains and significant organic sales growth.
Creative Director
The Ambr Group | July 2023 - Present
Lead creative strategy for 40+ consumer brands, collaborating with designers, copywriters, Brand Managers, suppliers, and cross-functional partners in supply
chain and inventory planning.Build scalable processes that balance speed, quality, and collaboration, resulting in 50+ product launches and multiple brands evolving into category leaders on Amazon.
Drive measurable lifts in conversion through 30+ A/B tests in Q2, delivering up to four-point CVR gains and significant organic sales growth.
Lead Designer
The Ambr Group | April 2023 - July 2023
Directed the creative team during the transition following Suma’s acquisition of D1 Brands, maintaining delivery on all projects with no disruption.
Managed design workflows, brand consistency, and cross-functional collaboration. Recognized for leadership that led to promotion to Creative Director.
Lead Designer
The Ambr Group | April 2023 - July 2023
Directed the creative team during the transition following Suma’s acquisition of D1 Brands, maintaining delivery on all projects with no disruption.
Managed design workflows, brand consistency, and cross-functional collaboration. Recognized for leadership that led to promotion to Creative Director.
Lead Designer
The Ambr Group | April 2023 - July 2023
Directed the creative team during the transition following Suma’s acquisition of D1 Brands, maintaining delivery on all projects with no disruption.
Managed design workflows, brand consistency, and cross-functional collaboration. Recognized for leadership that led to promotion to Creative Director.
Senior Graphic Designer
Suma Brands | March 2022 - March 2023
Sole creative lead for 13 consumer brands, managing Amazon content, email
marketing, branding, and new product development.
Partnered cross-functionally to prioritize initiatives and deliver high-quality creative under tight timelines.
Senior Graphic Designer
Suma Brands | March 2022 - March 2023
Sole creative lead for 13 consumer brands, managing Amazon content, email
marketing, branding, and new product development.
Partnered cross-functionally to prioritize initiatives and deliver high-quality creative under tight timelines.
Senior Graphic Designer
Suma Brands | March 2022 - March 2023
Sole creative lead for 13 consumer brands, managing Amazon content, email
marketing, branding, and new product development.
Partnered cross-functionally to prioritize initiatives and deliver high-quality creative under tight timelines.
Digital Content Manager
Ridgeline Insights | April 2016 - March 2022
Led creative strategy for agency clients (Salomon, Kevin’s Natural Foods, Marmot) and in-house brands Lone Cone and Foothill Toy Co. Oversaw Amazon content, branding, and aided DTC growth. Achieved a 20% storefront conversion rate, grew social following to 30K+, and maintained 20%+ email open rates.
Digital Content Manager
Ridgeline Insights | April 2016 - March 2022
Led creative strategy for agency clients (Salomon, Kevin’s Natural Foods, Marmot) and in-house brands Lone Cone and Foothill Toy Co. Oversaw Amazon content, branding, and aided DTC growth. Achieved a 20% storefront conversion rate, grew social following to 30K+, and maintained 20%+ email open rates.
Digital Content Manager
Ridgeline Insights | April 2016 - March 2022
Led creative strategy for agency clients (Salomon, Kevin’s Natural Foods, Marmot) and in-house brands Lone Cone and Foothill Toy Co. Oversaw Amazon content, branding, and aided DTC growth. Achieved a 20% storefront conversion rate, grew social following to 30K+, and maintained 20%+ email open rates.
The Person Behind the Work
I'm someone that loves a good book, good coffee, her family, and the outdoors. You can find me walking in the forest with my dog and husband, or soaking up the sun taking in a good book. The saying may be cheesy, but I work as hard as I play, and I really like to get out there.
In my spare time I volunteer for a Great Dane rescue, and practice my hobbies.
