I built a quarterly testing program to turn creative into measurable results. In Q2 alone, we ran 32 tests across our top 100 ASINs, uncovering insights like feature-based copy outperforming benefit-driven messaging in value categories. The result? Multiple listings saw CVR lifts of up to 4 points, proving creative’s direct role in driving growth and shaping a playbook of best practices we continue to refine.

Eedor’s socks were strong sellers on Amazon, but dated, generic branding held them back. I led a full rebrand to modernize the look, create distinct sub-brands, and position the product as premium. The result? In four months, storefront conversion rose 4%. On the women’s line, sales jumped nearly $80K in just two weeks.

Managing creative across 40+ brands required structure. I built scalable systems, guidelines, and a request process that turned constant reactive work into a clear, prioritized strategy. Two sub-teams ensured we delivered both quality and volume. The result? Over 50 product launches executed seamlessly, consistent conversion lifts across categories, and multiple brands evolved into category leaders on Amazon, all while reducing bottlenecks, creating transparency for stakeholders, and creating growth opportunities for the team.

When Amazon released 3D models for listings, I saw an opportunity to move first. I vetted agencies, built briefs, and directed the creative to bring StorageLAB’s dinnerware storage products to life. The result? Conversion jumped from 15.91% to 19.37% in just two weeks, driving an additional $66K in sales. The test validated both the feature and our process, giving the team confidence to scale 3D across more products.