Testing Amazon’s 3D Models to Drive Sales Growth
Turning a New Amazon Feature into Revenue
Turning a New Amazon Feature into Revenue
When Amazon released 3D models for listings, I saw an opportunity to move first. I vetted agencies, built briefs, and directed the creative to bring StorageLAB’s dinnerware storage products to life. The result? Conversion jumped from 15.91% to 19.37% in just two weeks, driving an additional $66K in sales. The test validated both the feature and our process, giving the team confidence to scale 3D across more products.
When Amazon released 3D models for listings, I saw an opportunity to move first. I vetted agencies, built briefs, and directed the creative to bring StorageLAB’s dinnerware storage products to life. The result? Conversion jumped from 15.91% to 19.37% in just two weeks, driving an additional $66K in sales. The test validated both the feature and our process, giving the team confidence to scale 3D across more products.
Testing Amazon’s 3D Models to Drive Sales Growth
Our Process
Our Process
Our Process
01
The Challenge
Turning a New Feature Into an Advantage
Amazon features are constantly evolving, but most brands take months to catch up. I want us to be first. Without an in-house 3D pipeline, I had to find the right partner, identify the best products to test, and ensure the models matched our brand standards. It was a chance to not just test new tech, but to prove how creative could directly move sales.
Strategic Focus
New Feature, Untested Potential
Crowded Product Category
01
The Challenge
Turning a New Feature Into an Advantage
Amazon features are constantly evolving, but most brands take months to catch up. I want us to be first. Without an in-house 3D pipeline, I had to find the right partner, identify the best products to test, and ensure the models matched our brand standards. It was a chance to not just test new tech, but to prove how creative could directly move sales.
Strategic Focus
New Feature, Untested Potential
Crowded Product Category
01
The Challenge
Turning a New Feature Into an Advantage
Amazon features are constantly evolving, but most brands take months to catch up. I want us to be first. Without an in-house 3D pipeline, I had to find the right partner, identify the best products to test, and ensure the models matched our brand standards. It was a chance to not just test new tech, but to prove how creative could directly move sales.
Strategic Focus
New Feature, Untested Potential
Crowded Product Category
02
The Strategy
Move Fast, Test Smart
I interviewed three agencies, evaluating their quality, cost, and ability to deliver at scale. Once I selected the best partner, I built briefs, directed the style, and chose StorageLAB storage containers as the candidate. It was a strong product line with competitive pressure and clear customer benefits, and it also made sense strategically. Home products are things people want to visualize in their own space before buying, making them perfect for testing how 3D models could showcase fit and aesthetic appeal. My goal was to move fast, keep quality high, and learn quickly.
Strategic Focus
Early Adoption of Innovation
Agency Partnership Selection
02
The Strategy
Move Fast, Test Smart
I interviewed three agencies, evaluating their quality, cost, and ability to deliver at scale. Once I selected the best partner, I built briefs, directed the style, and chose StorageLAB storage containers as the candidate. It was a strong product line with competitive pressure and clear customer benefits, and it also made sense strategically. Home products are things people want to visualize in their own space before buying, making them perfect for testing how 3D models could showcase fit and aesthetic appeal. My goal was to move fast, keep quality high, and learn quickly.
Strategic Focus
Early Adoption of Innovation
Agency Partnership Selection
02
The Strategy
Move Fast, Test Smart
I interviewed three agencies, evaluating their quality, cost, and ability to deliver at scale. Once I selected the best partner, I built briefs, directed the style, and chose StorageLAB storage containers as the candidate. It was a strong product line with competitive pressure and clear customer benefits, and it also made sense strategically. Home products are things people want to visualize in their own space before buying, making them perfect for testing how 3D models could showcase fit and aesthetic appeal. My goal was to move fast, keep quality high, and learn quickly.
Strategic Focus
Early Adoption of Innovation
Agency Partnership Selection
03
The Work
Bringing Products to Life in 3D
The 3D models added a new layer of interaction to our listings: spin, zoom, and “view in your room” on the mobile app. I ensured the assets were true to the product, accurate to packaging and textures, and visually premium. I managed agency collaboration and oversaw the rollout across our top StorageLAB variations, making sure the models integrated seamlessly into Amazon’s listing experience.
Strategic Focus
3D Asset Development
Seamless Listing Integration
03
The Work
Bringing Products to Life in 3D
The 3D models added a new layer of interaction to our listings: spin, zoom, and “view in your room” on the mobile app. I ensured the assets were true to the product, accurate to packaging and textures, and visually premium. I managed agency collaboration and oversaw the rollout across our top StorageLAB variations, making sure the models integrated seamlessly into Amazon’s listing experience.
Strategic Focus
3D Asset Development
Seamless Listing Integration
03
The Work
Bringing Products to Life in 3D
The 3D models added a new layer of interaction to our listings: spin, zoom, and “view in your room” on the mobile app. I ensured the assets were true to the product, accurate to packaging and textures, and visually premium. I managed agency collaboration and oversaw the rollout across our top StorageLAB variations, making sure the models integrated seamlessly into Amazon’s listing experience.
Strategic Focus
3D Asset Development
Seamless Listing Integration
04
The Results
Proving Creative Drives Sales
The StorageLabs listing saw a jump from a 15.91% conversion rate to 19.37% after adding the 3D models. In just two weeks, that increase drove $66,000 in additional product sales. The results were presented internally, received with enthusiasm, and gave the team confidence to expand 3D models to other products across our portfolio.
Strategic Focus
3.46% Conversion Lift
$66K Revenue Growth
04
The Results
Proving Creative Drives Sales
The StorageLabs listing saw a jump from a 15.91% conversion rate to 19.37% after adding the 3D models. In just two weeks, that increase drove $66,000 in additional product sales. The results were presented internally, received with enthusiasm, and gave the team confidence to expand 3D models to other products across our portfolio.
Strategic Focus
3.46% Conversion Lift
$66K Revenue Growth
04
The Results
Proving Creative Drives Sales
The StorageLabs listing saw a jump from a 15.91% conversion rate to 19.37% after adding the 3D models. In just two weeks, that increase drove $66,000 in additional product sales. The results were presented internally, received with enthusiasm, and gave the team confidence to expand 3D models to other products across our portfolio.
Strategic Focus
3.46% Conversion Lift
$66K Revenue Growth
