Driving the Launch of Lone Cone From Zero to Multi-Million Dollar Success
When four rain boot samples arrived, Lone Cone didn’t even exist yet. There was no brand identity, no website, no photography, no packaging, no marketing plan. Without a vision, those boots could have been just another forgotten product.
When four rain boot samples arrived, Lone Cone didn’t even exist yet. There was no brand identity, no website, no photography, no packaging, no marketing plan. Without a vision, those boots could have been just another forgotten product.
Driving the Launch of Lone Cone From Zero to Multi-Million Dollar Success
Our Process
Our Process
Our Process
01
The Strategy
I worked with the owner, a mom of three, to uncover a clear gap in the market: durable, kid-friendly gear that was both functional and fun. We held feedback sessions with local moms to guide every decision. They wanted boots tough enough to be passed down, flexible enough for play, and made with eco-friendly materials. We built a brand that was authentic from the start: local illustrators created our patterns, messaging embraced real family adventures, and we supported give-back initiatives that parents valued.
Strategic Focus
01
The Strategy
I worked with the owner, a mom of three, to uncover a clear gap in the market: durable, kid-friendly gear that was both functional and fun. We held feedback sessions with local moms to guide every decision. They wanted boots tough enough to be passed down, flexible enough for play, and made with eco-friendly materials. We built a brand that was authentic from the start: local illustrators created our patterns, messaging embraced real family adventures, and we supported give-back initiatives that parents valued.
Strategic Focus
01
The Strategy
I worked with the owner, a mom of three, to uncover a clear gap in the market: durable, kid-friendly gear that was both functional and fun. We held feedback sessions with local moms to guide every decision. They wanted boots tough enough to be passed down, flexible enough for play, and made with eco-friendly materials. We built a brand that was authentic from the start: local illustrators created our patterns, messaging embraced real family adventures, and we supported give-back initiatives that parents valued.
Strategic Focus
02
My Role
I built Lone Cone from the ground up. I designed the website, photographed products, developed packaging, created campaigns, and refined product designs. I reviewed samples, reviewed prototypes, and crafted the full creative system. Over time I set brand guidelines and passed execution pieces, like carousels, to the team, but Lone Cone has remained my hands-on creative project for a decade.
Strategic Focus
02
My Role
I built Lone Cone from the ground up. I designed the website, photographed products, developed packaging, created campaigns, and refined product designs. I reviewed samples, reviewed prototypes, and crafted the full creative system. Over time I set brand guidelines and passed execution pieces, like carousels, to the team, but Lone Cone has remained my hands-on creative project for a decade.
Strategic Focus
02
My Role
I built Lone Cone from the ground up. I designed the website, photographed products, developed packaging, created campaigns, and refined product designs. I reviewed samples, reviewed prototypes, and crafted the full creative system. Over time I set brand guidelines and passed execution pieces, like carousels, to the team, but Lone Cone has remained my hands-on creative project for a decade.
Strategic Focus
03
The Results
The boots became an immediate hit. Four samples grew into a multi-million-dollar product line with more than 25 variations and multiple categories, including backpacks, lunch boxes, shoes, and umbrellas. I also managed our social media presence, mentoring the coordinator and growing the following to 30,000 engaged parents. To scale authentic content, I built an ambassador program where families received free product in exchange for photography, giving us a steady stream of real-life visuals that resonated with customers. Lone Cone gained recognition as a trusted name in kids’ gear, and its success provided the foundation to evolve into a full Amazon agency.
Strategic Focus
03
The Results
The boots became an immediate hit. Four samples grew into a multi-million-dollar product line with more than 25 variations and multiple categories, including backpacks, lunch boxes, shoes, and umbrellas. I also managed our social media presence, mentoring the coordinator and growing the following to 30,000 engaged parents. To scale authentic content, I built an ambassador program where families received free product in exchange for photography, giving us a steady stream of real-life visuals that resonated with customers. Lone Cone gained recognition as a trusted name in kids’ gear, and its success provided the foundation to evolve into a full Amazon agency.
Strategic Focus
03
The Results
The boots became an immediate hit. Four samples grew into a multi-million-dollar product line with more than 25 variations and multiple categories, including backpacks, lunch boxes, shoes, and umbrellas. I also managed our social media presence, mentoring the coordinator and growing the following to 30,000 engaged parents. To scale authentic content, I built an ambassador program where families received free product in exchange for photography, giving us a steady stream of real-life visuals that resonated with customers. Lone Cone gained recognition as a trusted name in kids’ gear, and its success provided the foundation to evolve into a full Amazon agency.
Strategic Focus
04
The Impact
This launch proved what I can do as a leader and creative: build a brand from zero into something families love and trust. By combining product design, marketing, and community growth, I created not only a category-leading product line but also a loyal base of parents and ambassadors who brought the brand to life. Lone Cone’s success showed that when creative vision, consumer insight, and authentic storytelling align, even four samples can spark a brand with staying power.
Strategic Focus
04
The Impact
This launch proved what I can do as a leader and creative: build a brand from zero into something families love and trust. By combining product design, marketing, and community growth, I created not only a category-leading product line but also a loyal base of parents and ambassadors who brought the brand to life. Lone Cone’s success showed that when creative vision, consumer insight, and authentic storytelling align, even four samples can spark a brand with staying power.
Strategic Focus
04
The Impact
This launch proved what I can do as a leader and creative: build a brand from zero into something families love and trust. By combining product design, marketing, and community growth, I created not only a category-leading product line but also a loyal base of parents and ambassadors who brought the brand to life. Lone Cone’s success showed that when creative vision, consumer insight, and authentic storytelling align, even four samples can spark a brand with staying power.
Strategic Focus
