Rebranding Eedor to Win New Audiences
Modern Design, Sub-Brands, and Stronger Sales
Modern Design, Sub-Brands, and Stronger Sales
Eedor’s socks were strong sellers on Amazon, but dated, generic branding held them back. I led a full rebrand to modernize the look, create distinct sub-brands, and position the product as premium. The result? In four months, storefront conversion rose 4%. On the women’s line, sales jumped nearly $80K in just two weeks.
Eedor’s socks were strong sellers on Amazon, but dated, generic branding held them back. I led a full rebrand to modernize the look, create distinct sub-brands, and position the product as premium. The result? In four months, storefront conversion rose 4%. On the women’s line, sales jumped nearly $80K in just two weeks.
Rebranding Eedor to Win New Audiences
Our Process
Our Process
Our Process
01
The Problem
Stuck in the Past
Eedor was a strong-selling sock brand on Amazon, but the design was dated and generic. The old look lacked trust, felt mass-produced, and didn’t connect with U.S. shoppers. Conversion rates lagged below target, and the brand was getting lost in a crowded category.
Strategic Focus
Visual Identity
Lifestyle Storytelling
01
The Problem
Stuck in the Past
Eedor was a strong-selling sock brand on Amazon, but the design was dated and generic. The old look lacked trust, felt mass-produced, and didn’t connect with U.S. shoppers. Conversion rates lagged below target, and the brand was getting lost in a crowded category.
Strategic Focus
Visual Identity
Lifestyle Storytelling
01
The Problem
Stuck in the Past
Eedor was a strong-selling sock brand on Amazon, but the design was dated and generic. The old look lacked trust, felt mass-produced, and didn’t connect with U.S. shoppers. Conversion rates lagged below target, and the brand was getting lost in a crowded category.
Strategic Focus
Visual Identity
Lifestyle Storytelling
02
One Brand, Three Voices
The Strategy
The vision was to modernize the identity, create trust with a U.S. audience, and highlight the product’s everyday quality. To reach very different audiences, we built sub-brands for men’s, women’s, and no-show socks. Each kept a core brand color for cohesion, while unique accent colors and messaging gave every product its own voice and appeal.
Strategic Focus
Brand Positioning
Conversion Targets
02
One Brand, Three Voices
The Strategy
The vision was to modernize the identity, create trust with a U.S. audience, and highlight the product’s everyday quality. To reach very different audiences, we built sub-brands for men’s, women’s, and no-show socks. Each kept a core brand color for cohesion, while unique accent colors and messaging gave every product its own voice and appeal.
Strategic Focus
Brand Positioning
Conversion Targets
02
One Brand, Three Voices
The Strategy
The vision was to modernize the identity, create trust with a U.S. audience, and highlight the product’s everyday quality. To reach very different audiences, we built sub-brands for men’s, women’s, and no-show socks. Each kept a core brand color for cohesion, while unique accent colors and messaging gave every product its own voice and appeal.
Strategic Focus
Brand Positioning
Conversion Targets
03
The Work
Elevating Everyday Essentials
I oversaw the full rebrand, from packaging to storefront. We introduced clean, modern visuals, updated typography, and photography that felt lifestyle-driven and premium without losing accessibility. For each sub-brand, we developed design systems that reflected both function and personality — bright green for sports energy, softer palettes for women’s everyday wear. Messaging focused on comfort, invisibility, and durability, elevating socks from a basic commodity to a product people feel good about buying.
Strategic Focus
Sub-Branding System
Audience Alignment
03
The Work
Elevating Everyday Essentials
I oversaw the full rebrand, from packaging to storefront. We introduced clean, modern visuals, updated typography, and photography that felt lifestyle-driven and premium without losing accessibility. For each sub-brand, we developed design systems that reflected both function and personality — bright green for sports energy, softer palettes for women’s everyday wear. Messaging focused on comfort, invisibility, and durability, elevating socks from a basic commodity to a product people feel good about buying.
Strategic Focus
Sub-Branding System
Audience Alignment
03
The Work
Elevating Everyday Essentials
I oversaw the full rebrand, from packaging to storefront. We introduced clean, modern visuals, updated typography, and photography that felt lifestyle-driven and premium without losing accessibility. For each sub-brand, we developed design systems that reflected both function and personality — bright green for sports energy, softer palettes for women’s everyday wear. Messaging focused on comfort, invisibility, and durability, elevating socks from a basic commodity to a product people feel good about buying.
Strategic Focus
Sub-Branding System
Audience Alignment
04
The Results
From Commodity to Category Leader
The impact of rebranding Eedor was immediate. On the women’s no-show listing alone, sales jumped by $79,000 in a two-week period. Leadership praised the rebrand, the team celebrated the success, and customers responded with trust and enthusiasm. Our storefront climbed from a 28.7% conversion rate in November 2024 to 32.7% by March, averaging a 1% lift per month. This project also brought both of my creative teams together. One driving the rebrand vision, the other executing at scale. It proved that when strategy and design align, even everyday essentials like socks can achieve premium results.
Strategic Focus
Conversion Growth
Market Differentiation
04
The Results
From Commodity to Category Leader
The impact of rebranding Eedor was immediate. On the women’s no-show listing alone, sales jumped by $79,000 in a two-week period. Leadership praised the rebrand, the team celebrated the success, and customers responded with trust and enthusiasm. Our storefront climbed from a 28.7% conversion rate in November 2024 to 32.7% by March, averaging a 1% lift per month. This project also brought both of my creative teams together. One driving the rebrand vision, the other executing at scale. It proved that when strategy and design align, even everyday essentials like socks can achieve premium results.
Strategic Focus
Conversion Growth
Market Differentiation
04
The Results
From Commodity to Category Leader
The impact of rebranding Eedor was immediate. On the women’s no-show listing alone, sales jumped by $79,000 in a two-week period. Leadership praised the rebrand, the team celebrated the success, and customers responded with trust and enthusiasm. Our storefront climbed from a 28.7% conversion rate in November 2024 to 32.7% by March, averaging a 1% lift per month. This project also brought both of my creative teams together. One driving the rebrand vision, the other executing at scale. It proved that when strategy and design align, even everyday essentials like socks can achieve premium results.
Strategic Focus
Conversion Growth
Market Differentiation
