From Ordinary to Premium: Launching a Self-Care Brand That Converts
Two new products, a diffuser and a soap bar, needed to stand out in a crowded category. Without a clear brand identity, they risked being seen as basic household items. My goal was to launch them as premium self-care essentials that customers would value and pay more for.
Two new products, a diffuser and a soap bar, needed to stand out in a crowded category. Without a clear brand identity, they risked being seen as basic household items. My goal was to launch them as premium self-care essentials that customers would value and pay more for.
From Ordinary to Premium: Launching a Self-Care Brand That Converts
Our Process
Our Process
Our Process
01
The Strategy
I developed a creative vision that elevated small differentiators into premium positioning. Transparency around natural ingredients became central to the brand story. For the diffuser, we used craft textures and hand-drawn illustrations to highlight quality and authenticity. For the soap, I leaned into bright, fresh colors inspired by fruit and floral ingredients. Together, these choices created a modern, natural, and luxurious identity.
01
The Strategy
I developed a creative vision that elevated small differentiators into premium positioning. Transparency around natural ingredients became central to the brand story. For the diffuser, we used craft textures and hand-drawn illustrations to highlight quality and authenticity. For the soap, I leaned into bright, fresh colors inspired by fruit and floral ingredients. Together, these choices created a modern, natural, and luxurious identity.
01
The Strategy
I developed a creative vision that elevated small differentiators into premium positioning. Transparency around natural ingredients became central to the brand story. For the diffuser, we used craft textures and hand-drawn illustrations to highlight quality and authenticity. For the soap, I leaned into bright, fresh colors inspired by fruit and floral ingredients. Together, these choices created a modern, natural, and luxurious identity.
02
My Role
I led the entire launch. I designed packaging, wrote ingredient-focused messaging, and directed campaign creative across product pages and photography. I collaborated with supply chain partners and guided an external photo agency to capture premium visuals. Beyond execution, I built guidelines that now serve as the foundation for future product extensions.
02
My Role
I led the entire launch. I designed packaging, wrote ingredient-focused messaging, and directed campaign creative across product pages and photography. I collaborated with supply chain partners and guided an external photo agency to capture premium visuals. Beyond execution, I built guidelines that now serve as the foundation for future product extensions.
02
My Role
I led the entire launch. I designed packaging, wrote ingredient-focused messaging, and directed campaign creative across product pages and photography. I collaborated with supply chain partners and guided an external photo agency to capture premium visuals. Beyond execution, I built guidelines that now serve as the foundation for future product extensions.
03
The Results
The launches exceeded expectations. The diffuser achieved a 9.9 percent conversion rate, and the soap reached 9.47 percent. The premium positioning supported higher price points and attracted customers seeking elevated self-care.
03
The Results
The launches exceeded expectations. The diffuser achieved a 9.9 percent conversion rate, and the soap reached 9.47 percent. The premium positioning supported higher price points and attracted customers seeking elevated self-care.
03
The Results
The launches exceeded expectations. The diffuser achieved a 9.9 percent conversion rate, and the soap reached 9.47 percent. The premium positioning supported higher price points and attracted customers seeking elevated self-care.
04
The Impact
This project showed how creative leadership can transform everyday products into premium brands. By driving the vision, directing execution, and validating results, I proved my ability to build identities that win attention, convert, and scale.
04
The Impact
This project showed how creative leadership can transform everyday products into premium brands. By driving the vision, directing execution, and validating results, I proved my ability to build identities that win attention, convert, and scale.
04
The Impact
This project showed how creative leadership can transform everyday products into premium brands. By driving the vision, directing execution, and validating results, I proved my ability to build identities that win attention, convert, and scale.
